Illustration Brand Identity Packaging
The typeface selected for the deck was Playtype’s KBH Sans, which was commissioned specifically for Denmark’s capital city. I leaned towards a more abstract, playful, and minimal look, taking influence from Scandinavian design styles. The face cards and jokers combine pieces of the visual elements used in each suit design, and the card back incorporates the simplified shapes that represent the four suits. Physical mockups of the cards and box were later printed and assembled.